Privacy Policy – Personal Details

Visiting our website does not require you to provide any personal details. Under certain circumstances we may require additional information, such as name, address or email address. This information may be required for mailings or ordering but is obtained only where voluntarily submitted.

Providing us with this information is not obligatory. Access to view or update this information requires the use of a password.

Personalized URL Links and Personalized Message Content

We create a unique web URL link to view or update your preferences and include this link in our communications. If you visit these pages, you may find forms that are already filled out with your name, or other types of information you have previously indicated an interest in, based on information you have supplied previously.

We may also personalize the content of newsletters, e-mail offers or invitations based on topics in which you have previously indicated an interest. We collect information about how you consume this type of personalized information in order to help us provide you with other information which is better tailored to your interests.

If you choose to visit one of these personalized web URL links, you are agreeing to allow Short of Flowers to collect information about your visits and also to associate that information with other information about you and your relationship with Short of Flowers. If you do not wish your information to be used in this way, do not accept the invitation to visit these sites.

If you wish to update the information that Short of Flowers is providing to you, you can update your Preferences by clicking on the link in a Short of Flowers communication.

Personal data collected online may also be combined with information you provide to us through other sources. This data may be used to provide you with information on Short of Flowers' services, e.g. newsletters, advance notice of forthcoming events, special offers, to supply marketing information on request and provide updated, relevant website content.

All information supplied to Short of Flowers is treated with the strictest confidence: personal details will not be sold, hired or divulged to third parties.

Web Server Logs

In the process of administering this site, we maintain and track usage through Web Server logs. These provide information such as browser versions being used by visitors to our site, which pages receive high traffic, and the times of day when pages are visited. We use this information to improve the content of our site. Anonymized or aggregated forms of this data may be used to improve customer service.

Using your Information

Short of Flowers may use your personal information to:

Fulfill subscription requests, orders for services made online and to provide other information you request
Notify you about important news concerning Short of Flowers
Notify you of new services, support issues, events and special offers we think may be of interest to you

We do analyze some of our Web services such as registrations, downloads, and e–mail responses at an individual level in order to improve the quality of those offerings and to better tailor our marketing to our customers’ needs.

Our Commitment to Data Security

Short of Flowers is concerned about the security of your information. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of information, we have implemented reasonable physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

External Web Links

Links to third-party Web sites from this Web site are provided solely as a convenience to you. If you use these links, you will be transferred away from this site. We have no control over the content of these third-party sites and do not control them. Short of Flowers cannot assume responsibility for any of these sites, their content, or their privacy policies. Short of Flowers does not endorse or make any representations about them or any information, software or other products or materials found there, or any results that may be obtained from using them. If you choose to access any of the third-party sites linked from this site, you do so at your own risk.

If you have any questions about this privacy statement or our privacy policies, please contact us.

Last Revision Date: 17 April, 2007